hi.
I’m Iliana (Ili), a visual designer and curious creator at heart. After nine years in Washington, D.C., I’ve returned to Los Angeles with a deep foundation in branding, art direction, and visual strategy.
Most recently, I served as a Visual Design Manager for the U.S. House of Representatives, where I led and supported large-scale design initiatives across offices and campaigns. That experience taught me how to bring clarity to complex systems, balance multiple stakeholders, and design with both intention and impact.
My background in fine arts and education continues to shape how I think—blending structure with exploration, and strategy with creativity.
Design, for me, is about translating ideas into something people can feel and understand. I care just as much about the thinking behind the work as I do the final outcome.
Specialties
Brand Identity & Visual Systems, Print Magic, Visual Storytelling, Creative Strategy, Art Direction
From government to cultural institutions, I’ve worked on projects that require both creativity and precision. I value collaboration, clear communication, and design that actually works—not just looks good.
If you're building something meaningful and need a thoughtful creative partner, I’d love to connect.
Brand Identity & Soul
Full-Scale Identity
I build cohesive brand systems from the ground up—where every element, from logo to layout, works together with clarity and intention.
The Playbook
Guidelines, templates, and tools designed for real use—so your brand stays consistent long after launch.
Strategic Positioning
I define the visual “why” behind a brand, translating abstract ideas into a clear, ownable design language.
Print & Tangible Design
Physical Brand Experiences
From large-scale installations to small-format pieces, I design materials that leave a lasting, tactile impression.
Editorial & Publication Design
Reports, brochures, and publications structured for clarity—balancing strong visuals with highly readable layouts.
High-Stakes Design
Experienced in designing for detail-heavy, information-rich content where precision and hierarchy matter.
Specialized Creative Work
Educational & Instructional Design
I design materials that simplify complexity—turning dense information into visuals that are engaging, accessible, and easy to understand.
Multilingual Design
Fluent in designing across languages, including Spanish and Italian, ensuring clarity and consistency across audiences.
Artistic Foundation
With roots in fine art and art history, my work carries a thoughtful balance of concept, composition, and visual storytelling.
Creative Strategy & Digital Impact
Visual Problem Solving
I bring structure to complex ideas—finding clear, compelling ways to communicate them visually.
Project & Creative Direction
Leading projects with both creativity and organization, aligning stakeholders, timelines, and outcomes.
Visual Strategy & Growth
Campaign Design
Visual systems built to move—designed to increase visibility, strengthen messaging, and support real growth.
Digital Presence
From social to web, I create cohesive digital experiences that feel as refined and intentional as your brand itself.
Creative Partnership
A collaborative approach grounded in listening, aligning, and translating ideas into meaningful visual outcomes.
Collaborative Spirit
I work best as a creative partner—someone who listens closely, thinks critically, and helps shape ideas into something both strategic and visually strong.